Use code MAKEOVER for $20 off — now $27
MAKEOVER
A workbook & video training for coaches & experts
Does your client list need a glow up? If your content is getting likes but not high-paying buyers, your message needs a makeover. In one hour, you'll have a complete messaging foundation that attracts dream clients, filters out the wrong ones, and makes your offer impossible to ignore.
Get instant access — $27 with MAKEOVERRegular price $47 · Now $27 with code MAKEOVER
The real problem
You're showing up. You're posting. You have an offer you actually believe in. And somewhere between the effort you're putting in and the results you're getting, something isn't adding up.
You've probably already tried tweaking your bio for the fourteenth time, rewriting your sales page, overhauling your content strategy. Nothing moved the needle.
In my experience working with hundreds of coaches across every niche imaginable, it's almost never the offer. It's almost never the price. It's almost always the same thing.
Does any of this sound familiar?
You're speaking to the wrong version of your ideal client. The right person doesn't recognize themselves in what you're putting out — so they keep scrolling right past you. That's exactly what this fixes.
Instant access · Lifetime access
"The number one lever I pull when a client wants to double their sales without working more hours is their messaging. Not their offer. Not their price. Not their funnel. Their messaging."
— Laura Schoenfeld
What's included
A 46-question workbook built to take you from vague to specific — and a one-hour video where I walk through every single question, explain what it's asking, and give you real examples so you always know what to write.
When you're done, you'll have a complete messaging foundation you can use for your content, your emails, your sales pages, and to train your AI tools to actually sound like you.
46 questions across 7 sections plus a brand voice bonus. Covers your dream client, your method, your story, your proof, and your call to action. This is the same process I use with my private clients — the version that changes how they show up and who starts showing up for them.
One hour of guided instruction — every question explained, real examples included, nothing left vague. Follow along in real time or watch first and complete it after. Either way, you'll know exactly what you're doing and why it matters.
Once it's done, your completed workbook becomes the brief you hand to any AI tool to generate content that actually sounds like you. Stop getting output averaged down to the internet. Start creating from your real voice and your real positioning.
Your content, your emails, your sales pages, your funnels — all drawing from one foundation. You build it once. It informs everything you create from here. This is the document you'll come back to for years.
Instant access · Works on any device · Lifetime access
Inside the workbook
01
Your dream client in precise detail — their problem in their own words, their values, their mindset, and exactly what makes them ready to buy right now.
02
The beliefs keeping your ideal client stuck, and the reframes that make your method look like the obvious answer.
03
The turning point that makes you credible and genuinely different from everyone who technically does what you do.
04
Transformation stories built to show range, depth, and the full ripple effect — not just the surface result.
05
A named, structured methodology you can speak to in any context — the thing that makes your offer tangible and your results believable.
06
The vivid picture of life on the other side — what makes the right person say yes now instead of "I need to think about it."
07
A clear, confident call to action that converts attention into sales conversations — no pressure, no manufactured urgency.
✦
Everything you need to train AI tools or a copywriter to sound exactly like you — not the averaged-out version that sounds like everyone else.
Your instructor
I've spent 15 years building businesses online, and the single most reliable lever I've found for helping established coaches make more money without working more hours is fixing their messaging.
I've worked with coaches across every niche — and the pattern is always the same. The content isn't failing because the offer is wrong or the price is too high. It's failing because it's speaking to the wrong version of the ideal client. The right person doesn't recognize themselves, so they keep scrolling.
This workbook is the exact process I walk my private clients through. Not more content. Not a new funnel. The right message, finally speaking to the right person.
Is this for you?
Quick answers
Forever. You'll get lifetime access to the workbook and the full video walkthrough — including any updates I make to either one.
Yes — it's a Google Doc workbook plus a streaming video walkthrough, both delivered instantly via Kajabi. Because of the digital nature of the product, all sales are final.
Yes. You can absolutely break it into chunks — but the magic of this workbook is doing it in one focused sitting so the answers compound. One hour, one foundation, done.
If you're a coach, consultant, or expert selling your knowledge — yes. I've used this exact framework with health coaches, business coaches, mindset coaches, course creators, agency owners, and 1:1 service providers. The questions are universal.
Not at all. The workbook is a Google Doc you'll copy to your own Drive, and the video plays in your browser. You'll be able to use it five minutes after you buy it.
Especially then. Your completed workbook becomes the brief you feed to ChatGPT, Claude, or any AI tool — so the output finally sounds like you instead of every other coach on the internet.
This is the messaging foundation piece — the thing I usually do with private clients in our first month together. It's not coaching, it's not a course on running your business. It's the one document that fixes what your message is actually saying.
Enter code MAKEOVER at checkout to get the workbook and video walkthrough for $27 (regular price $47).
Special offer
$47
Use code MAKEOVER at checkout
Instant access · Works on any device · Secure checkout via Kajabi
This isn't the only thing you'll ever need to grow your business. But if you're already showing up and the results aren't matching your effort — this is where I'd start.
